Thursday, April 1, 2010

"Naughty Volvo"?

So Volvo has launched a web marketing theme of "naughty".  I went to Volvo's web site to look at it and well, videos of a Volvo stopping automatically to keep from hitting a pedestrian isn't exactly naughty.  When you try to dial up the naughty-ness, the video gets more shaky, the driver seems to be driving faster, and some naked (male) jogger runs through the frame for some reason.

Here's an idea, Volvo, if you want to get "naughty".

V60 wagon + Haldex AWD + manual transmission + direct injected turbo engine = V60R 

Then film the V60R running the Nurburgring, in the wet, with gobs of heroic drifting.  That might be naughty.

Ja?

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