Alfa 8C Spider: Most beautiful Car of the Year

Just in case there was ever any doubt, Alfa Romeo’s stunning Alfa 8C Spider supercar has been officially named as the Most Beautiful Car of the Year 2009 by Top Gear magazine.

Judged by a Top Gear panel consisting of TV, magazine and online teams – spanning 24 international editions - the awards recognise the most innovative and exciting cars to be launched over the past 12 months.

escribed as ‘perfection’ by Top Gear, the 8C Spider’s good looks are more than skin deep. A responsive 4.7litre V8 engine produces an awesome 450BHP which is channelled through a sophisticated 6-speed F1-style paddle shift gearbox to the rear wheels, producing enough power to launch its occupants from 0-62mph in just 4.5 seconds, and on to a top speed of 181mph.

Just in case there was ever any doubt, Alfa Romeo’s stunning Alfa 8C Spider supercar has been officially named as the Most Beautiful Car of the Year 2009 by Top Gear magazine.

Judged by a Top Gear panel consisting of TV, magazine and online teams – spanning 24 international editions - the awards recognise the most innovative and exciting cars to be launched over the past 12 months.

Described as ‘perfection’ by Top Gear, the 8C Spider’s good looks are more than skin deep. A responsive 4.7litre V8 engine produces an awesome 450BHP which is channelled through a sophisticated 6-speed F1-style paddle shift gearbox to the rear wheels, producing enough power to launch its occupants from 0-62mph in just 4.5 seconds, and on to a top speed of 181mph.

UK Brand Communications Manager, Damien Dally, said:

“There’s no doubt that the 8C Spider is a sensational supercar but to have the recognition of the Top Gear panel is a perfect way to end the year.”

Limited to a production run of just 500 examples, 35 Alfa 8C Spiders are destined for the UK, with most of them sold before you could say “bellissima”. Valued at around £174,000 (R2.1m) the chance of owning an example remains ultra exclusive, however the latest models in Alfa Romeo’s line up have taken inspiration from the Alfa 8C Competizione and Spider – such as the sporty compact Alfa MiTo and 2010’s Alfa Giulietta.

Source: Alfa Romeo

2010: a great year for Alfa Romeo

It’s official - the Alfa Romeo MiTo 1.4 TBi is one of just eight finalists in the SA Guild of Motoring Journalists / Wesbank Car of the Year for 2010. All the finalists will be put through their paces in a rigorous testing programme that takes place in February - the winner will then be announced at a glittering function on the 18 March. But win or lose, the fact that the Alfa MiTo has made it to the finalists’ list is in itself an outstanding achievement, as the South African Guild of Motoring Journalists could select from well over 100 all-new models that made their way onto our roads during 2009.

The MiTo has been a success for the Alfa Romeo brand in South Africa with an average of 30 new MiTos per month finding new homes. This year, the MiTo range will be expanded with a 100 kW and 127 kW engine version (both revolutionary Multiair 1.4 turbo units). The 127 kW version will badged Quadrofoglio Verde and befitting its flagship status it will boast sportier styling, dynamic chassis mods plus a few other luxury add-ons. The newcomers are expected to debut in the 2nd quarter (April/May).

Of course, though, the really big news for Alfa Romeo in 2010 will be the launch of the much-anticipated Milano. This Golf-sized, five-door will set the proverbial cat amongst the hatchback pigeons thanks to its exquisite architecture and Multiair-based engine line-up. The SA line-up is not yet finalised but will most likely include two models at launch - a 127 kW 1.4 Turbo version and a range-topping 170 kW 1.8 Turbo Multiair (likely to be badged Quadrofoglio Verde). ETA is between 3rd & 4th quarter (October) – afterall we don’t want to steal any of the Soccer World Cup’s thunder!

It’s official - the Alfa Romeo MiTo 1.4 TBi is one of just eight finalists in the SA Guild of Motoring Journalists / Wesbank Car of the Year for 2010. All the finalists will be put through their paces in a rigorous testing programme that takes place in February - the winner will then be announced at a glittering function on the 18 March. But win or lose, the fact that the Alfa MiTo has made it to the finalists’ list is in itself an outstanding achievement, as the South African Guild of Motoring Journalists could select from well over 100 all-new models that made their way onto our roads during 2009.

The MiTo has been a success for the Alfa Romeo brand in South Africa with an average of 30 new MiTos per month finding new homes. This year, the MiTo range will be expanded with a 100 kW and 127 kW engine version (both revolutionary Multiair 1.4 turbo units). The 127 kW version will badged Quadrofoglio Verde and befitting its flagship status it will boast sportier styling, dynamic chassis mods plus a few other luxury add-ons. The newcomers are expected to debut in the 2nd quarter (April/May).

Of course, though, the really big news for Alfa Romeo in 2010 will be the launch of the much-anticipated Milano. This Golf-sized, five-door will set the proverbial cat amongst the hatchback pigeons thanks to its exquisite architecture and Multiair-based engine line-up. The SA line-up is not yet finalised but will most likely include two models at launch - a 127 kW 1.4 Turbo version and a range-topping 170 kW 1.8 Turbo Multiair (likely to be badged Quadrofoglio Verde). ETA is between 3rd & 4th quarter (October) – afterall we don’t want to steal any of the Soccer World Cup’s thunder!

Source: Alfa Romeo

Alfa Romeo Giulietta to debut in SA

This is truly a red-letter year – the shroud of secrecy surrounding Alfa Romeo’s most highly anticipated new C-segment hatch has finally been lifted. It’s name? The Alfa Romeo Giulietta, possibly one of the most evocative names in motoring history.

The all-new Alfa Romeo Giulietta will be presented to the world at the forthcoming Geneva Car Show early in 2010. Sales of the new model will start in Europe in spring gradually be extended to all the major markets. Its South African debut is planned for the third quarter around October.

In the Centenary year, the name is a tribute to an automobile myth and Alfa Romeo. Produced by the Alfa Romeo Style Centre, the Alfa Giulietta is a sports car capable of expressing great agility on the most demanding routes whilst providing comfort on everyday roads.

Combining sportiness and elegance, the Alfa Giulietta is the result of Alfa Romeo's new direction in style and technology - an approach that started with the 8C Competizione supercar and which recalls the brand's glorious past while projecting its traditional values of technology and emotion into the future.

This is truly a red-letter year – the shroud of secrecy surrounding Alfa Romeo’s most highly anticipated new C-segment hatch has finally been lifted. It’s name? The Alfa Romeo Giulietta, possibly one of the most evocative names in motoring history.

The all-new Alfa Romeo Giulietta will be presented to the world at the forthcoming Geneva Car Show early in 2010. Sales of the new model will start in Europe in spring gradually be extended to all the major markets. Its South African debut is planned for the third quarter around October.

In the Centenary year, the name is a tribute to an automobile myth and Alfa Romeo. Produced by the Alfa Romeo Style Centre, the Alfa Giulietta is a sports car capable of expressing great agility on the most demanding routes whilst providing comfort on everyday roads.

Combining sportiness and elegance, the Alfa Giulietta is the result of Alfa Romeo's new direction in style and technology - an approach that started with the 8C Competizione supercar and which recalls the brand's glorious past while projecting its traditional values of technology and emotion into the future.

Source: Alfa Romeo

Guerilla marketing for Alfa MiTo; New Multiair MiTo

Take a walk through Jesmond in Newcastle-upon-Tyne at the moment and your eyes might be drawn towards the pavement. Normally, it's nothing particularly special, but recently some rather unorthodox adverts for Alfa's MINI rival, the MiTo, have appeared on some of the paving slabs.

With Alfa's baby being aimed at the younger and more fashion-conscious types, these adverts in the affluent and student-heavy area of Jesmond are a great example of guerilla marketing. The images are created using a technique that involves cleaning an sandblasting the ground through a template. There are apparently 1300 similar adverts across the UK.
The pavement adverts also coincide with a first look, via What Car?, at the new MiTo Multiair, an ultra-clean and efficient MiTo using advanced 1.4 petrol engines. Instead of a conventional camshaft, the MultiAir engine uses a series of oil-fed solenoids which can precisely meter out fuel in any given situation. As well as improving economy by 10% and reducing NOx emissions by 60%, the system apparently improves throttle response and increases power and torque, especially at lower revs.

(Picture credits: Alfa Romeo and Tarmac)